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Aber's expansion - interview

Aber Diamond Corp, 40% owner of Canada’s Diavik mine, has become the first diamond producer to open a rough sales office in India.
 
The opening earlier this month, marks Aber’s ambitious expansion plans as a diamond marketing company and majority-owner of Harry Winston.
 
“We are looking to sell rough directly to manufacturers who are currently clients of Mumbai or Antwerp dealers and to develop a source of polished for Harry Winston, its a parallel driver,” said Jim Pounds, managing director of Aber International in an interview with PolishedPrices.
 
The Toronto-listed company aims to sell around 60% of its production by carat through the  Indian office. It is currently targeting new clients in addition to the 30 clients it already sells to through its office in Antwerp.
 
Aber's move also underscores India’s fast growing consumer market.
 
Its Harry Winston brand is currently expanding in different markets and India might soon be one of them. “Mumbai is certainly a consideration for retail possibilities,” said Pounds.
 
In terms of sales, the next pipe to be mined at Diavik has every indication of producing China-type sawables, this could open the way for similar expansion in China.
 
A sales presence in Israel, focusing on clients that can produce well-made fancies for Harry Winston, is also on the cards, said Pounds.
 
Aber will be maintaining its presence in Antwerp in terms of overall activity to fulfill the growth needs of Harry Winston.

The company is also looking aggressively at new marketing opportunities."We are not adverse to any interesting marketing possibility," said Pounds.

By Emma Muller.


 

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