September 26th, 2005
De Beers' Diamond Trading Company (DTC) announced on Monday that it is developing plans to launch the Forevermark in Japan, China, India and the Gulf by the end of 2006.
The move comes one year after DTC launched a pilot in Hong Kong with nine DTC sightholders which it said had been "very encouraging".
"The DTC believes that the Forevermark can play a very important role in building and sustaining consumer confidence in diamonds," the company said in statement.
Further details on the DTC’s plans for the launch of its Forevermark in each of these markets will be communicated to sightholders in due course, it said.